Diana was a heroic woman, a huntress. Women seeking capital are hunters rather than gatherers. They are hunting for capital in a traditionally male-dominated arena.
The Diana Project was established in 1999 to raise awareness and expectations of women business owners regarding the growth of their firms. The research consortium involves five project partners:
In 2007 the researchers behind the Diana Project won the "Global Award for Entrepreneurship Research", formerly known as the "FSF-NUTEK Award".