Institutet för entreprenörskaps- och småföretagsforskning
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16 november 2009

Women's entrepreneurship

– Attitudes and role models

Tid: Måndag 16 november 2009, 10.00-12.00
Plats: IVAs konferenscenter, Grev Turegatan 16 , Stockholm
Talare: Professor Patricia Greene, Babson College, USA, Kristina Theander, Middagsfrid, and Gunilla Thorstensson, Tillväxtverket

Kort om föreläsningen: Around 25 per cent of all businesses in Sweden are run by women. In an effort to increase that number, 880 women entrepreneurs have been appointed ambassadors for Women's Entrepreneurship by the government. The goal is to make women entrepreneurship more visible, and change the attitudes regarding women who run companies. The concept is now spreading to nine other EU countries.

The seminar will bring together knowledge from business, research, and policy, and discuss important questions such as:

- What are the attitudes towards women entrepreneurs today?
- In what ways have they changed in the past decade?
- What can business/research/policy respectively do to change attitudes?
- How important are role models for women entrepreneurship?
- Can a program like this make a difference?
- What's next?

The seminar is held in English. Please note the time.

Kort om föreläsaren/föreläsarna: Patricia Greene is a Professor at Babson College. She is one of the founders of the Diana Project, which focuses on research on women entrepreneurship, particularly financing and growth.

Kristina Theander is the managing director of Middagsfrid, and one of the government's ambassadors for Women’s Entrepreneurship.

Gunilla Thorstensson, is in charge of the program "Promoting women's business" at Tillväxtverket (Swedish Agency for Economic and Regional Growth).

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