Part 1
Part 2

Getting to Plan B

– How to develop a business model that will actually work

Date: March 11, 2010

Lecturer: Professor John Mullins, London Business School, UK

About the lecture: Most business plans attract no customers and raise no capital. The quote is from John Mullins, who wrote the book "Getting to Plan B: Breaking Through to a Better Business Model" together with Randy Komisar.

On March 11, John Mullins comes to Estrad to talk about his many years of experience developing new business opportunities. He will speak on the basis of his book, which, among other things, is about daring to let go of the original business idea.

Please note that the lecture will be held in English!

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