Entrepreneurship and storytelling

Date: December 14, 2011

Lecturer: Professor Bill Gartner, Clemson University, USA

About the lecture: Everyone has got a story to tell, entrepreneurs not the least. And there’s a lot to learn from these stories. They show that an entrepreneurial career is possible, and give us valuable insights on how to start and run a business. At this lecture Professor Bill Gartner will tell us about his latest research project in which he collects and studies entrepreneurship stories. By following entrepreneurs over time, he argues, we can see how they shape – and are shaped by – their surroundings.

This lecture will be held in English!

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