Entrepreneurship and Small Business Research Institute
– Disseminates knowledge on entrepreneurship, innovation and small business
citatESBRI helped to bring an international dialogue about entrepreneurship scholarship to the forefront among academics, public policy makers and entrepreneurs."
Professor Bill Gartner, Clemson University, USA

Marketing fads and fashions

Exploring digital marketing practices and emerging organisational fields

by Christofer Pihl

Title: Marketing fads and fashions – Exploring digital marketing practices and emerging organisational fields
Author: Pihl, Christofer
Year: 2011
University: University of Gothenburg