Entrepreneurship and Small Business Research Institute
 – Disseminates knowledge on entrepreneurship, innovation and small business
citatI found that my involvement in ESBRI helped me to see how academic ideas can be thoughtfully transformed into useful policy and practice."
Professor Bill Gartner, Clemson University, USA

Marketing fads and fashions

Exploring digital marketing practices and emerging organisational fields

by Christofer Pihl

Title: Marketing fads and fashions – Exploring digital marketing practices and emerging organisational fields
Author: Pihl, Christofer
Year: 2011
University: University of Gothenburg