Tom Kosnik

Tom Kosnik is a Fenwick and West Consulting Professor, Stanford Technology Ventures Program (STVP), at Stanford School of Engineering. He is also an International Advisor for National University of Singapore Entrepreneurship Centre.

Teaching: His courses include Global Entrepreneurial Marketing, High Tech Entrepreneurship, New Venture Creation, Entrepreneurial Thought Leaders Program, Strategy for Technology Companies, and Global Project Coordination.

Research and Course Development:

* Geoffrey A. Moore and Thomas J. Kosnik with the Chasm Clan, (a web based book due in 2010) Crossing the Chasm X.0

* Lena Ramfelt and Tom Kosnik with the Circles Clan (due in 2010) Circles of Influence

* He is engaged in research programs with multiple co-authors on these themes: 1) Crossing the Chasm X.0; 2) Circles of Influence; 3) Clean and Green Technology Ventures to Renew the Planet; 4) Negotiating across the Social Chasms of Generation, Gender and Culture; 5) Dynamic Positioning and Brand Building; 6) Managing Portfolios of Global Products, Projects, Partnerships; 7) Designing Systems that Summon the Spirit.

Business Experience: Kosnik has worked in a variety in systems integration, marketing, and business development roles since 1978. He currently helps business and government leaders to: 1) create real-time learning programs for stakeholders across their value chains; 2) diagnose attractiveness of rapidly changing country/markets; 3) dynamically position products, services, and brands; 4) execute global sales and marketing campaigns; 5) Negotiate and sell across the social chasms of generation, gender and culture; 6) manage portfolios of products, projects, and partnerships; 7) attract, retain, develop, and motivate talent; 8) Raise money. Past clients include: Apple Computer; Applied Materials; China Mobile Communications Corporation; Cummins Engine; Cypress; Electronic Arts; Ericsson; Ernst & Young; HP China; IBM; Microsoft; Nuance Communications; Saba Software; Siemens, and numerous startups.

Education: BA in History and International Relations, Duke University (1972), MBA, University of Virginia (1977), Ph.D., Stanford Graduate School of Business (1986).