Olga Sasinovskaya

Namn: Olga Sasinovskaya

Titel/tjänst: PhD Candidate

Universitet/högskola/organisation: Jönköping International Business School

Institution/avdelning: Marketing and Logistics

E-postadress: saol[at]hj.se

Webbsida: hj.se/jibs/en/research/persons/olga-sasinovskaya.html

1. VINNOVA "Open and Distributed Innovation processes".

• (2011) (Anderson, H.): "From brand awareness to online co-design: - a study of a small bathroom provider’s process of becoming interactive on the web". Journal of Brand Management: 19(1), s 33-44

Nyckelord:
customer innovation . online community. SMEs. process view. communities of practice. open innovation. innovation community.

 Utskriftsversion