Ya Zhang

Namn: Ya Zhang

Titel/tjänst: Ekonomie doktor

Universitet/högskola/organisation: Fristående forskare

Institution/avdelning:

E-postadress: yazh565[at]gmail.com

1. Internationalization of small firms. Research on the internationalization patterns of the small firms under emerging markets entry context (B2B marketing). The major study probed an interaction of factors at environmental, organizational and individual level on the Swedish small firms' foreign markets entry sequence, strategy, timing and operation modes.
2. Influence from SMEs' networks (i.e. institutional, professional and business) on their Chinese market entry decisions and operations strategy. Funded by an EU project BENCH - Beneficial Business Relations between the Central Baltic region and China. Responsible for empirical data collection, analyses of quantitative and qualitative data, and reporting studies in Sweden.

Avhandlingstitel:
Zhang, Y. (2015) Contextualization of Evolving Patterns in the Internationalization of Small Firms. Linköping University, Sweden.  (ESBRIs artikel om avhandlingen)

Nyckelord:
Internationalization. International Entrepreneurship. Emerging Markets. B2B Marketing. Business development.

 Utskriftsversion